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When Maine announced in 2014 that it was searching for an ad agency to promote the state’s $230 million-a-year lottery, executives at Fuseideas, a Massachusetts-based firm, were ecstatic.
“It’s not often that an RFP (Request for Proposals) comes across my desk that makes me stop, get up, and then high-five the next person who walks by my office,” wrote company CEO Dennis Franczak in a letter to state lottery ...